TRANSFORMATION THROUGH COMPASSION + CONNECTION
Brand research and discovery, logo design, submark design, color palette and typography, business card design, Instagram images and Instagram Story Covers
about the project
“My life’s work is to help people feel less alone & more known, and to create spaces that increase connection & compassion in an increasingly divided world.” —Words by Chichi. When Chichi first reached out to me about branding, she mentioned she was in need of a logo which encapsulated her brand experience.
Through a holistic discovery process, Chichi and I set out to uncover her unique voice, translating it to her company’s visual aesthetic. Thin Space Co is geared toward those who are appreciative of emotional depth, authenticity, and passion. It was for this reason that we chose a logo packed with meaning.
BEHIND THE LOGO
If you look closely, you will notice the triangle resting between two lines (the top line over the triangle + the base of the triangle). The top line represents heaven, while the bottom represents earth, with the triangle of transformation existing between the two. This is a reminder of the change which occurs in thin spaces, where we awaken to new ways of seeing the world and are able to catch glimpses of the Divine.
Chichi is drawn to earthy colors, representative of the vitality she desires to bring her clients through awareness.
Turquoise: balance, harmony, growth
Orange: confidence, warmth, hospitality
Cream: spaciousness, clarity, organization
Gray: calmness, stability, professionalism