Photo by    Esther and Lee
 

ESTHER AND LEE

AUTHENTIC IMAGERY FOR FULL HEARTS


 
I [walked away from my branding experience] feeling empowered, organized, authentic, and encouraged because my branding represented me well.
— Milly LoBuglio, Esther and Lee
 
 
Photo by  Esther and Lee
 
 

DESIGN SERVICES

Fika Session, brand research and discovery, logo design, submark design, color palette and typography, custom illustration, business card design

 

THE MEANING BEHIND THE LOGO SUITE

“The name behind the brand is an amalgamation of two very influential people in my life. The first being my (step) grandmother, Esther Edith Pearl, and the second being my (step) dad, Arnold Lewis Pearl.” —Milly LoBuglio. We chose a family crest to illustrate Milly’s rich family heritage and a handlettered company name so as to embody her brand’s relaxed and feminine style.

FIKA SESSION WITH ENNEAGRAM EMPHASIS

Milly began her branding services with a Fika Session. Identifying as a Type 1 on the Enneagram, we spent our hour discussing Milly’s struggles and how they impact her success as a creative business owner, including taking action versus becoming over-analytical.

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TARGET AUDIENCE

Milly’s ideal market consists of millennial women who become fast friends and are looking for someone to tell their story in an intentional manner.

Photo by  Esther and Lee

COLOR THEORY

Milly is drawn to colors which reflect warmth and approachability, the same characteristics she displays when working with her photography clients.

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[I loved] seeing Laura transform my aesthetic and ideas into my brand identity.
— Milly LoBuglio, Esther and Lee
 
Photo by  The House of Wild
Moodboard curated using Pinterest images only

Moodboard curated using Pinterest images only

[Laura is] amazing at what [she] does, and I can’t thank [her] enough for making this entire process so enjoyable!
— Milly LoBuglio, Esther and Lee
Photo by  Esther and Lee
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