AUTHENTIC IMAGERY FOR FULL HEARTS
Fika Session, brand research and discovery, logo design, submark design, color palette and typography, custom illustration, business card design
THE MEANING BEHIND THE LOGO SUITE
“The name behind the brand is an amalgamation of two very influential people in my life. The first being my (step) grandmother, Esther Edith Pearl, and the second being my (step) dad, Arnold Lewis Pearl.” —Milly LoBuglio. We chose a family crest to illustrate Milly’s rich family heritage and a handlettered company name so as to embody her brand’s relaxed and feminine style.
FIKA SESSION WITH ENNEAGRAM EMPHASIS
Milly began her branding services with a Fika Session. Identifying as a Type 1 on the Enneagram, we spent our hour discussing Milly’s struggles and how they impact her success as a creative business owner, including taking action versus becoming over-analytical.
Milly’s ideal market consists of millennial women who become fast friends and are looking for someone to tell their story in an intentional manner.
Milly is drawn to colors which reflect warmth and approachability, the same characteristics she displays when working with her photography clients.