Photo by    Ben Menge Media
 

BEN MENGE MEDIA

DOCUMENTING YOUR STORY WITH HONESTY + AUTHENTICITY


 
Laura really knows her stuff. I felt confident trusting her with capturing my brand. Even though I don’t feel like I gave her much to go on, her ability to read her clients really shows in the work she did for me!
— Ben Menge, Ben Menge Media
 
 
Photo by  Rachel Veltri
 
 

DESIGN SERVICES

Brand research and discovery, logo design, submark design, color palette and typography, business card design, Instagram images and Instagram Story Covers

 

about the project

I want to bring my clients dignity and joy. I want people to feel represented well. For their personality, identity, and story to have been told well. I want people to walk away refreshed and inspired. Because ultimately that is what an art form should do, right? Inspire more beauty..” —Words by Ben. Ben reached out to me in need of a cohesive brand to represent his company.

TARGET AUDIENCE

We determined Ben’s target audience to consist of passionate men and women who are looking for someone to tell their honest story. Ben wants to be known for who is he rather than what he does; therefore, he is seeking clients who are appreciative of his whole personhood - not just his media skills. This translates to Ben seeking clients who are more focused on his overall process rather than the outcome.

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BEHIND THE LOGO

Ben’s logo embodies a clean, minimal, and artistic feel. The meaning of the tree rings is twofold: they represent the natural creativity of the outdoors while telling a story of seasons of growth, drought, and overall resilience. Additionally, the hand-lettered type symbolizes warmth and sincerity, Ben’s natural disposition.

Photo by  Captured Radiance

AESTHETIC OVERVIEW

Through our brand identity discovery process, I quickly found that Ben values simplistic style and honest content. He would rather let his photography and videography subjects speak for themselves. In the same way, he desires to capture the essence of natural beauty in his authentic imagery, leading us to choose an earthy color palette.

Photo by    Ben Menge Media
 
My favorite part about the branding process was the conversations I had with Laura. She is easy to talk to and always had my interests in mind. I also enjoyed receiving files into my drive folder! That was pretty fun!
— Ben Menge, Ben Menge Media
 
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I feel so great after my Koselig branding experience! My brand feels and looks cohesive and captures what I want my company to represent.
— Ben Menge, Ben Menge Media
 
Photo by  Brianna Dell
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